

2025/03/18
Common mistakes in Personal Branding Photoshoots (and how to avoid them)
Reading time: 8 minutes
Have you ever noticed that people love hearing about what’s going on behind the scenes of a project, a business or a brand?
Showing the faces behind the content, hearing stories about ideas, challenges or personal adventures always gets a ton of engagement – usually more than any article about a new feature, a new service or offer. That’s because people are curious. We love hearing stories about what’s going on beyond what we see.
This is where small businesses and solopreneurs can really shine. Making your business personable creates a connection with your audience.
It’s a way to start genuine conversations that can benefit selling without having to actually sell your product.
"Anja has such a talent in making you feel comfortable, added to her obvious photographic skill, which meant that the photographs she took truly represented who I am."
Rosie Duncan, Zans Productive
Not quite ready yet for a chat? Why not download my freebie?
What you can offer is directly linked to how people perceive you. Not everybody will like you, your views and thoughts but repelling the ones who are not your clients is just as important as creating real connections with those who are.
There are many different ways to present you and your business. The most important aspect of it all is authenticity and telling a great story. And that’s where I can help you!
When you’re working with me, we’ll combine your message, your passion for what you do and how you help your clients, with visuals that illustrate everything your business is about. Being open, honest and genuine will create that authentic connection to your audience.
In preparation for your branding photo or video session, you will receive a questionnaire that will allow you to tell me more about who you are and what you do. It will also give me a better idea of what you might need to highlight you, your business, your products or services. With this information, we can create a game plan for how to structure your session and what the outcomes will be.
Based on your needs, I offer a small variety of services to portrait you and your brand/business. Those sessions are be different in length and outcome. The longer our session is, the more we can work on showcasing who you are, what you do and what you bring to the world as a human being or a business.
Start by filling out the form below please!
Not ready to commit to a chat? Download my freebie below instead to learn more.
Leave your details below to receive my client info guide to learn more about what I offer, how we can work together and what it costs.
By downloading this file, you agree to sign up to my weekly emails (don’t worry, you can unsubscribe at any time).
No spam, ever.
Are you a small (creative) business and interested in a video to showcase what you offer to your customers and how you work? I’ve got something for you:
My business, Anja Poehlmann – photo and film, is a place where everyone is welcome. I strive to create photos and films in a way that makes every person and every family I get to work with, feel safe and accepted just as they are. I run an inclusive business working to create a more diverse and inclusive environment. I’m committed to growing and learning through active dialogue, diverse and inclusive collaborations and feedback.